Facebook advertising can help build brand awareness, boost engagement and generate leads for a business. There are various forms of advertising available on Facebook, from Boosted Posts to Targeted Page Likes. It can be difficult to know what type of ad to use and which will generate the best return on investment (ROI). So how can you get the most out of your Facebook ad spend? Follow these key tips:
Set Goals!
Set clear goals for your advertising strategy. Be sure that the type of ad you’re running aligns with your advertising goals.
When setting goals consider the following:
- What are you aiming to achieve? (E.g. Increase page likes, engagement, website leads or brand awareness)
- Who are you targeting? Who do you want your ad to reach?
- How much is your ad spend? What is your total budget?
- What time-frame will the ad run for? (E.g. 1 week, 1 month, 6 months)
- What type of add will engage your audience? (E.g. Video ad, rotating image, linked Instagram ad)
- How many ads will you run?
If your overall goal is to increase product sales on your website, using a Facebook Website Lead Ad Set can direct customers to a specific product page on your website. Or if you are running an event and want to promote ticket sales to the local community, a Facebook Event Responses advert could be effective.
Define your Target Audience!
Defining your target audience is a really important practice that can ensure you get the most out of your Facebook spend.
Ask yourself:
- Who are you targeting? (E.g. Age, Gender, Location, Education, Income)
- What are their interests? What else do you know about your consumer?
- What times do they use Facebook?
- Who are your competitors targeting? (Research your competitors Facebook page and find out who is engaging with their page)
Kapow’s Secret Tips:
Want to know when your target audience is online? Check out your Insights tab to find out more information about the people who like your page.
Another key feature is the ability to create Custom Target Audiences and Lookalike Audiences.
Creating a Custom Audience allows you to upload a contact list of existing customers, while Lookalike Audiences can help reach new customers based on people who like your page or visit your website.
Include Video Content!
Did you know that over 100 million hours of video are watched every day on Facebook? [Facebook Business, 2017]
Video content is king, so why not include it in your content strategy?
Kapow Secret Tip – Include video content filmed in Square format, as it gains a higher level of engagement compared to landscape video. You can change your video to square format by using online editors such as Animoto.com
Create a Catchy Call-To-Action!
Use a Call-To-Action button on your ad or include your own catchy CTA text. CTAs can encourage users to act immediately and increase conversion rates. What’s a CTA?
Try this! Buy now! Learn more! Download PDF!
Remember, you can be as creative as you like.
Do you have a question about Facebook advertising … Hit us up on Facebook! Kapow is running one-on-one Facebook training sessions and group workshops, to help build skills in advertising, content creation and strategy.
Find out more here or contact us at Kapow on 07 4946 7735.