Search engine optimisation
The process of affecting the visibility of a website or a web page in a search engine’s un-paid (“organic”) search results.
In general, a page listed higher on the search results page, or appearing more frequently in the search results list, will receive more visitors from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search or industry-specific vertical search engines.
Rankings in search engines are strongly influenced by the content of the website, relative to specific keyword phrases. Rankings are also related to the number and quality of inbound links to that page.
SEO campaigns are generally long term (6 months+) and slowly increase your rankings in the search engines over that time. If a campaign stops, the work done will continue to effect the rankings of the website.
Did you know? We offer training for “Do it yourself SEO”.
Learn how to do your own keyword research, update citations and add keywords into your website.
Our SEO Packages
Local SEO
This package is best for small/medium sized businesses operating in the local area only. It will help your business to appear in Google for business name and keyword searches for your main industry. For example, it would help us appear if you searched terms like “Kapow Interactive” “digital marketing Whitsundays” “Facebook training” or “websites Cannonvale”.
This package includes 30 minute initial consult, and 1hr review/training meeting when your reports are ready.
Business SEO
This package is best for businesses with larger websites who are operating at a regional or state level. It will help your business appear in business name and keyword searches at a larger level across the state.
This package includes 30 minute initial consult, 1hr review/training meeting when your initial reports are ready and 1hr follow-up after optimisation is complete.
Advanced SEO
This package is a good first step for businesses with larger websites who are operating at a national level and/or selling products online. It will help your business and products appear in business name and keyword searches at a larger level across the state or country.
This package includes 30 minute initial consult, 1hr review/training meeting when your initial reports are ready and 1hr follow-up after optimisation is complete.
Social Media Management
Want to have more of a presence on social media, but just don’t have the time or the know-how?
We can help!
We offer a range of packages to suit all businesses. From Workshops, to learn how to manage your time to ensure that you have posts scheduled for the month and know where to look for content, to fully managed social media accounts where we look after the whole shebang!
Social media can be a pit of lost hours and stabbing at fish in a barrel, hoping to catch a fish (customer).
With Kapow Interactive’s assistance, we can help you MINIMISE the time lost & MAXIMISE your reach to increase sales… and catch those fish!
Our Social Media Packages
Basic
This package is best suited for businesses that already have an established social presence, but just don’t have the time to post regularly.
Business
This package is best for businesses with the ability to gain their own content, but we manage the social media platform for you.
Business Plus
This package is a good first step for businesses that need assistance with getting their social media off the ground – we pretty much do it all
Strategy setup (included in all packages or stand alone session – $550 +GST). We will setup access to your social media platforms, compile & create a Digital Social Media Plan & Posting Strategy (Monthly calendar) as well as consolidate your branding with the creation of custom posting templates.
Additionally we can undertake Profile Optimisation* (recommended for new or re-branding businesses). Let us walk through your social platforms to ensure that you are using the platform to optimal performance.
*Package only