- Features and Benefits
- Digital Marketing Channels
- Build a Marketing Plan
Get the fundamentals in place prior to marketing
Digital Marketing Plan – get the fundamentals in place prior to marketing
3 hours interactive workshop + activities for application in your workplace
This course will cover:
– Clarification of business goals to focus on
– How to develop a strong value proposition
– Pros and cons of digital marketing channels
– Marketing your product features as benefits
You will come away with:
– A detailed profile of a target market for your business
– Specific benefits of your product/service which appeal to your target market
– An understanding of the strengths of various digital marketing channels
– A concrete plan for marketing to this audience
This course is for people who
Want to grow their business but aren’t sure where to start
Want to create powerful and irresistible messages to their customers
Know their business/products are unique and special, but need help to communicate that
Are looking for a simple marketing method they can confidently use again and again on their own
Course outline
1. Business goals – Clarify your big picture strategic goals and operational objectives.
2. Customer segmentation – Dig into your customer’s mind to determine their biggest priorities.
3. Value proposition – Pull your features and benefits together into a strong marketing statement.
4. Digital marketing channels – Explore the unique strengths of 6 major channels.
5. Activity plan – Draw up a Digital Marketing Activity Plan containing specific activities for you to focus on.
Past participants say
Taught me new ways to use platforms for social media / target markets. Definitely workwhile. Learnt so much 🙂
Bec Timmins, Whitsunday Transit
Megan is an excellent workshop co-ordinator and host. I definitely felt this workshop was of value to my business and my clients
Sharon Smallwood, iTalk Communications.
Workshop Terms and Conditions: Per participant cost is $195 inc. GST. A discounted rate of $150 is available for businesses we have worked with on other paid services over the last 12 months. Cancellations within 24 hrs are not eligible for a refund or credit. Cancellations within 3 business days prior to the course will receive 50% credit for a future workshop.