- Create an Adwords Campaign
- Optimise Your Campaign Over Time
- Understand Your Analytics
Learn to advertise on Google
Google Ads and Analytics – gain visibility quickly
3 hour interactive workshop + activities for application in your workplace
We will cover:
– Setting up an ad campaign from scratch
– Best practice advertisement strategies
– Optimisation and review
You will come away with:
– A draft advertisement ready to turn live
– Knowledge of how to keep improving your ad
– Understanding of how to stay on top of upcoming changes
Course outline
1. Advertising campaign setup – walk through of creating a new ad campaign
2. Understand your analytics – what stats to look for and what they mean
3. How to optimise a campaign – most important places to tweak
4. Improve your quality score – the key to low cost, highly effective ads
5. Improve your landing page – key to improving return on investment
6. What changes are happening in Google at the moment
This course is for people who:
- Have never run a Google Ad campaign before
- Want to be able to get new customers quickly
- Would feel more comfortable with someone showing them how it works
- Appreciate simple checklists to follow
- Are interested in understanding what analytics data means
Prerequisites:
- Google account access for Google My Business listing and AdWords
- Has planned on what product/service to advertise for on Google
- Access to Google Analytics for your business website
Workshop Terms and Conditions: Per participant cost is $195 inc. GST. A discounted rate of $150 is available for businesses we have worked with on other paid services over the last 12 months. Cancellations within 24 hrs are not eligible for a refund or credit. Cancellations within 3 business days prior to the course will receive 50% credit for a future workshop.